WORK PROCESS
Immersion
Getting to the nitty-gritty of the client's business, really understanding their goals and challenges to build a solid partnership.
Idea
Forming the initial concepts for a future product and setting its direction.
Wireframe
Establishing the groundwork, framework, and fundamental components of a digital product.
Visual
Incorporating colors, illustrations, and shapes to craft a visual language that deeply connects with customers.
Handoff
Delivering all finalized deliverables and offering ongoing support as needed.
PROFILE
I'm an enthusiastic Digital Art Director and Product Designer with a keen focus on bringing creative and strategic visual solutions to project challenges. With 19 years of extensive experience, I've collaborated with a diverse range of cultural and commercial entities, curating compelling visual experiences through advanced UI/UX, motion design, and design leadership.
My primary focus is on contributing to the development of user-centric and innovative digital solutions that have a direct impact on users and their learning experiences. My expertise in digital design, art direction, UI/UX, motion, illustration, and user experience plays a critical role in enhancing the visual and interactive components of any project.
My inventive thoughts and daring designs have played pivotal roles in campaigns for clients such as SickKids Hospital, BMW, Roche Diabetes, Ford, McDonald's, RBC Bank, Atlassian, among others. I'm honored to have been recognized as one of Canada's top 10 Art Directors by strategyonline.
I am seeking to further leverage my human-centric focus to help and support individuals through design. It's a priority for me to contribute to projects that place humans at the forefront, aiming to create meaningful and positive impacts through design solutions. This human-centered approach is a key driving force in my design journey, and it is something I am eager to continue championing in my next role.
CREATIVE POWER HOUSE
Product Design
UX Design
Motion Design
Art Direction
Brand
Identity
Sectors
Health
Arts
Culture
Fashion
Lifestyle
Sports
Technology
Awards
ONE SHOW (1), Advertising & Design Club of Canada Awards (6), Clios (2), Marketing Awards (1), CMA Awards (1), CASSIES (1), AToMiC (1), Applied Arts (1), Cannes Lions (2).