ACCU-CHEK SUGARVIEW APP
With a consistent Experience Design and look & feel, Gluci-Chek & SugarView form a cohesive family of apps under the same umbrella, ensuring a seamless transition between the two for all your diabetes management needs.
Client
Roche Diabetes Care
Industry
Healthcare
Role
Visual Design, UI & UX Design, User Research, and Motion
Timeline
4 years
Challenge
Designing the visual identity for SugarView presented the challenge of combining precision in determining blood glucose levels with a user-friendly visual strategy that resonated with Roche Diabetes Care's brand and the app's purpose.
Solution
Creating a visual identity for SugarView meant blending precision in determining blood glucose levels with a friendly and engaging interface. The design, with its focus on simplicity, sophistication, and a touch of fun, effectively communicated the app's functionalities and resonated with its users.
Goal
Through interviews with medical staff and patients, user research, and multiple rounds of user testing, I refined the app flow, ensuring the visual and interaction design met the precise needs of both medical professionals and patients.
The impact of Motion Design
The on-boarding process uses fun motion design to boost the user experience, effectively explaining device usage in a visually engaging way, fostering excitement and confidence in users of all ages and backgrounds.
Impact
The outcome of this process resulted in a positive consumer response, with over 12,000 downloads within the first 3 months, indicating strong user uptake. Additionally, there was a remarkable 22% increase in strip sales by the end of the first year following the app release. Moreover, the app received the CE Mark, demonstrating its compliance with European Union regulations and further enhancing its credibility and trustworthiness.
