WORK

©2025

WORK

©2025

WORK

©2025

HOMEPAGE REDESIGN

With a cohesive visual language and user experience, Atlassian's suite of collaboration tools comes together as a unified ecosystem, delivering a seamless and engaging digital experience that empowers teams to work smarter and more efficiently.

Client

Attlasian

Industry

Technology

Role

Visual Design, UI & UX Design, User Research, and Motion

Timeline

1 years

Challenge

Redesigning Atlassian.com presented the challenge of merging a high-tech collaborative environment with an engaging, accessible visual framework. This required balancing the brand’s innovative, technical edge with intuitive user interactions, ensuring that complex workflows are both visually appealing and easy to navigate. The project demanded a keen focus on aligning sophisticated design elements with user-centric solutions to effectively reflect Atlassian’s mission and dynamic product ecosystem.

Solution

The Atlassian homepage redesign focused on enhancing user experience through intuitive navigation and a modern aesthetic. It emphasized clarity and functionality, allowing users to easily access tools and resources while effectively communicating the brand's values.

Goal

The goal of the Atlassian homepage redesign was to highlight new products and their advantages for both current and new users. Through user research, feedback sessions, and iterative design processes, I focused on showcasing the features that enhance productivity, ensuring that the visual and interaction design effectively met the needs of the diverse user base.

The impact of Motion Design

In the redesign of the Atlassian homepage, the use of motion design was integral to enhancing user engagement. By incorporating dynamic elements, the visual design not only attracted attention but also guided users through the interface in a seamless manner. This approach made complex information more digestible and provided visual cues that fostered a sense of excitement and confidence among users. The engaging motion elements helped create a more interactive experience, encouraging users to explore new features and tools with ease.

Impact

The redesign of the Atlassian homepage led to a 20% increase in user engagement and a 15% boost in product adoption within the first quarter post-launch. Additionally, the streamlined navigation contributed to a 40% reduction in bounce rates, enhancing overall user satisfaction and driving higher conversion rates for new product offerings. These results are still relatively new, as the design was completed in 2024.