SICKKIDS VS - FOUNDTHEFIGHT.CA
In order to meet the ambitious fundraising targets of Toronto’s Hospital for Sick Children, we shifted from traditional charity branding to a performance-oriented approach, effectively showcasing the resilience of patients in their battle against illness.
Client
Toronto’s Hospital for Sick Children
Industry
Healthcare
Role
Visual Design, UI & UX Design, and Motion
Timeline
1 year
Challenge
SickKids Hospital in Toronto faced the challenge of receiving donations primarily from an older demographic, highlighting the need to connect with and engage a younger generation of potential donors.
Solution
Rather than resorting to emotional appeals for donations, we encouraged individuals to actively join the cause. The campaign commenced with a short film that demonstrated the remarkable resilience of the patients supported by SickKids.
Goal
Actions speak louder than words, so in order to achieve the ambitious fundraising goals of Toronto’s Hospital for Sick Children, we made the shift from conventional charity branding to a more dynamic and performance-driven approach. This change effectively demonstrated the indomitable spirit of those battling illness.
Interaction & motion design
The motion design and interactive elements on the website are carefully crafted to provide a subtle yet impactful user experience, aiming to engage and captivate visitors throughout their journey on the site.
Impact
In just 3 months, we raised $57.9M, achieved 43M impressions worldwide, and saw a staggering 695% increase in online donation revenue. Additionally, the average donation amount rose by 63%, and donors aged 25–35 increased by 8%. This campaign holds the distinction of being the most successful in SickKids' 143-year history.
